top of page
Santa Studio
Brand Identity
Context
Santa Studio is built around Lorenzo: a photographer who approaches his work with sensitivity rather than control.
He is not performative or overly constructed. His way of working is intuitive, sometimes imperfect and deeply human
This creates a visual language that feels honest, spontaneous and unfiltered
Concept
The identity embraces a controlled sense of chaos
Rather than imposing structure, it reflects Lorenzo’s way of seeing intuitive, slightly unpolished, and driven by moment rather than perfection.
This tension between disorder and intention becomes the core of the visual system.
Derived from Proxima Soft and manually adjusted to create a more organic and tactile feel.
Color palette
bottom of page