NIDO STUDIO
ESSENZA
COSMIC CURIOSITY
SILVIA BONURA
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A healthcare practice that feels as human
as the care it provides.
CLIENT
Silvia Bonura
SECTOR
Home care nurse
YEAR
2025
SCOPE
Identity · print
STATIONERY · BUSINESS CARDS WITH BOTANICAL MARK
THE BRIEF
It started small: a nurse opening her own practice, asking for an identity and a business card. But the question underneath was bigger. How do you make a healthcare brand feel gentle without making it feel soft? Her work is delicate by nature and serious by necessity and the identity had to hold both at once.
THE IDEA
CARE YOU CAN FEEL BEFORE THE FIRST APPOINTMENT.
The whole identity grows from one pictogram: a hand extending toward you, with petals for fingers. It carries the gesture of nursing and the delicacy of a flower in the same shape, so the brand can be professional and gentle without ever saying either word.
THE SYSTEM
How the visual world holds together.
TYPOGRAPHY
Thin, delicate, nothing more. The logotype is a clean serif with a feminine grace, everything else a light, fine-lined companion. Type this quiet lets the mark do the caring.
MARK
A hand reaching out, drawn so that each finger becomes a petal. Two readings in one gesture: the care of a nurse, the delicacy of a flower. Whichever you see first, you have understood her.
MATERIAL
The mark is finished in UV varnish, raised just enough that your thumb finds it before your eyes do. Smooth, soft, quietly satisfying. The business card has no pointed corners, because nothing else about her does.
THE OUTCOME
“Five stars are not enough. She immediately understood my idea for the logo, the palette, the style.”
Silvia Bonura · founder